Website Design Tips – Get The SEO Right And Traffic Will Follow
What Comes First – The Web Design Or The SEO? This question is sure to raise some lively discussion but depending on who you ask will determine the actual answer you receive.
A graphic designer who specialises in visual design will suggest in a large proportion of cases that the website design is the prime consideration of course. And let’s face it without that visually appealing to the eye design a browser will bounce off your site within a matter of seconds or so they have you think. But then that raises an all together different debate of how did they find your site in the first instance?
The commonest web site design curve goes along the lines of web design is laid out using clients brief ..website design looks visually appealing and is signed off. What about content ok, we’ll rustle something up…..website is uploaded and time passes but only minimal traffic!
And then more time passes until eventually perhaps months and sometimes years later the situation is either so bad or the company are spending a fortune on adwords that finally an SEO specialist gets called in or the boss starts asking questions, and before you know it you are on a 6 month search engine marketing campaign to try and get noticed by the search engines.
Is this the fast road to success? The thousands of website owners that have been through this exact cycle will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by far too long, and even more frightening results in lost profit, lost time and lost potential customers.
Search engines need to find content and structure in order to rank a site well but with scant regard to optimisation so often this first opportunity to make an impact when the site first gets indexed is lost, if all the search engines find is a appalingly optimised site with minimal regard paid to any SEM requirements or keyword capture.
A little extra attention and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an rewarding return on investment as invariably initial indexing is bound to achieve a far better SERPS position from the beginning and sometimes depending on the competition a page one result straight away.
To find out more about search engine optimisation visit SEO Southampton .