Turning Disadvantages With Mobile Advertising Into Opportunities For Your Business
Mobile Advertising is here to stay. Nielsen studies indicate that there are 63 million mobile web users in America, and over 90% of younger families have one or more mobile phones. With statistics like that, more and more small to mid sized companies are considering mobile advertising as part of their marketing campaigns.
You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.
Slow data transfer speed is the first challenge with mobile advertising. In an environment where most mobile phone users have grown up with super high speed Internet, they can get very frustrated with the delayed reactions still experienced with most mobile devices. While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.
Because of slow data transfer speeds and the nature of the mobile phone devices, most mobile phone users don’t surf. Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users.
Both of these challenges are currently being overcome by mobile advertisers by using SMS text messaging campaigns or mobile search engines rather than the pop ups or diversion ads favored on the Internet.
SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern. Small to mid sized businesses can really take advantage of these statistics as both types of mobile advertising are easy to set up and can be adjusted to fit any budget.
Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).