The Secret To Making Attention-Getting Tweets
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Two emotions are at the root of all human actions. In other words, there exist only two things that motivate everything that people think. These feelings are fear and desire. People either take action because they DESIRE something – money, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or people could do them because they FEAR losing something precious or valuable that they already have – money, love, fulfillment, respect, peace, power, etc. It sounds too simple, but if you think about it, you will realize all actions do indeed revolve around those two emotions.
So… if you want your Tweets to be as effective as possible, it would make sense to keep the two most important human drive factors in mind. That is the “secret” to constructing effective tweets. The following are 3 examples of Tweet Formulas that ping these feelings in people:
1. The “Other Guy Has a Secret That You Should Know” Formula: This is particularly effective when the “other guy” is a well-known person. It’s very enticing to most people to learn how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (important person’s name) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston loses weight while eating whatever she wants… and how you can, too.
Sample Tweet: How George Clooney creates wealth while playing golf… and how you can, too.
2. The “Your Problems are Caused by Someone or Something Else Not Known By You” Formula: We all fear the thought of a person or something unbeknownst to us causing problems for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your cat causing you to fall sick?
Sample Tweet: Are your eating habits causing you to become overweight?
3. The “What You Must Know Right Away” Formula. People don’t like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: Six things to ask your accountant… before it is too late.
Sample Tweet: Seven things to ask your child… before it’s too late.
So, you get the concept. Use psychology when you tweet. Appeal to simple base human feelings, namely fear and desire, and you’ll get much more attention and authority to your Tweets – and accomplish whatever you want to accomplish with Twitter.
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