How To Write MLM Email Subject Lines That Get Opened
Using email marketing to increase your MLM business makes great sense. The reach of marketing on the web opens up millions of doors of opportunity. To be successful there are a few things you need to know.
Your email means absolutely nothing if people won’t open it and read the sales pitch. You can have the best piece of copy written by an A List copywriter but if the recipient deletes the message before reading you have wasted all your time and money. In order to have an MLM email marketing message opened you must have an enticing subject line. There are two keys to writing subject lines that almost force your lead to open your email messages.
First, write an effective subject line. The best way to do this is to give the reader a view of the end result. I used this same technique with the headline of the article you are reading. This article is about writing emails. Doesn’t it make sense that a person who wants to learn how to write emails would be interested in getting them opened? When constructing your headline remember you are looking for mlm leads that want to improve their lot in life.
The headline gave a hint of what you would get out of reading the article. Always give the reader a view of the end result they can expect from reading the email. Every time an email arrives the person on the receiving end thinks about reading it and asks what’s in it for me? What will I get out of reading this message? You can dramatically increase your open rate by letting the reader know it is in their best interest to read the message instead of deleting it.
Key number two is show them the result can be achieved. Nothing speaks louder than personal results because people don’t want to break new ground. They want to follow in the footsteps of someone who is already successful. Notice the headline of this article again. It implies you can learn how to get emails opened just like I do, you don’t have to reinvent the wheel. When writing your headlines think of the mlm lead you are trying to entice. What can you show them about success?
I am providing you tips that are proven to work and showing you how to get emails opened. When a person sees a result he or she wants to learn “how did you do that?” Think about it. When you talk to a friend who has lost weight the first thing you ask is “how’d you do that?” Or if your next door neighbor has a super lawn you ask, “how did you get it so green?” When receiving a message people will only open it if they think is will solve a problem.
Whenever you are constructing a lead message or a sales message you must address station WII FM. This stands for What’s In It For Me. People are interested in themselves you can only get them to be interested in your email if you show them the results they can expect.
You are are so right, you have to have people to open your e-mail. Not only in e-mail campaign. But all the e-mail you send out.
.-= Søren Egstrup´s last blog ..The Fun Quiz =-.
Comment by Søren Egstrup — August 3, 2009 @ 8:34 am