Differences between marketing and Advertising
Marketing and Advertising, though they sound similar but in truth they are not. Advertising is only a part of the bigger game called promoting. Marketing encompasses complete conceptualization of a brand right from research to planning to advertising to sale. Advertising, on the other hand is a component of the selling process which is nothing except conveying the message through spread or mediums to promote the product.
Advertising is one of the most important part of an advertising strategy and also the costliest. Advertising constitutes sending the message across the [general ]public about your company, product or services. It also constitutes in the background work like the method involving formation of numerous strategies and coming up with a right one to target the spectators. The strategy consists of planning stuff like placing advertisements, deciding what media to use, what time, frequency etc . The adverts are generally placed through mediums like TV, snail mail, paperspapers, web, emails, radio, mag[azine]s, mobile messaging, flyers, billboards etc . The most popular one is of course TV although advertising on Internet is becoming increasingly popular too.
easiest way to set apart advertising from marketing is to consider selling as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product coming up with, media planning, PR, product pricing, customer satisfaction, client support, sales and many more. All [of ]these parts or pieces of cake should work independently but collectively in reaching the bigger goal i.e. Sell product and build company’s reputation in the market. Marketing is a marathon process involving many jobs that involve hours sometimes days of research. The study part of promoting takes the longest duration as it involves completely understanding the behaviour of folk towards a product. Planning the product and developing advertising technique is also a time consuming process. Only components that take less time are executing adverts and sales. Promoting may also be perceived as a medium between consumers and the company.
But many firms often make mistake of confusing advertising with marketing. They attempt to ape big companies like Coke and Pepsi in advertising but they simply forget the work that goes behind that. The classical example of this is, take the case of logo as an example. Many entrepreneurs are so raving about the trademark of their company in their ads that they believe that it’ll simply bring in the sales. But what makes a brand works is none other than the reputation of the company and the logo must have a feeling to it and should actually reflect company’s values. One should also remember that these corporations spend fortunes on advertising which a new start up business can’t. Instead of spending pointless money on branding your product one should invest money and time in communicating to the buyers that they can address their expectations. After building reputation and growing to a huge size company one can think about these lavish ideas. Training the customers also helps as it’ll give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They incite reader’s minds by prompting them to do something instead of just making them well informed of the product. Smart marketers also bring [back ]home the names, addresses and contact numbers of people that are actually interested by hiring your company by employing assertive selling. So having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the difficult work done by the selling folks in selling a product.
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