An SEO Glossary – Common SEO Terms Defined
Search Engine Optimization (SEO) has become an important weapon within the arsenal of every online business. Sadly, for many business house owners and marketing managers (and even several webmasters), it is also somewhat of an enigma. This can be partly because of the very fact that it’s such a new and rapidly changing field, and partly because of the actual fact that SEO practitioners tend to talk in an exceedingly language all of their own that, without translation, is just about impenetrable to the layperson. This glossary seeks to remedy that scenario, explaining specialist SEO terms in plain English…
AdWords
See ‘Sponsored Links’.
algorithm
A advanced mathematical formula used by search engines to assess the relevance and importance of internet sites and rank them accordingly in their search results. These algorithms are kept tightly underneath wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings a lot of advertising revenue).
article PR
The submitting of free reprint articles to several article submission sites and article distribution lists in order to increase your website’s search engine ranking and Google PageRank. (During this sense, the “PR” stands for PageRank.) Like ancient public relations, article PR also conveys a sense of authority because your articles are widely published. And because you are proving your expertise and freely dispensing knowledge, your readers will trust you and can be additional seemingly to stay loyal to you. (During this sense, the “PR” stands for Public Relations.)
article distribution lists
User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica teams) that settle for email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See conjointly ‘article PR’.
article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles freed from charge, and webmasters visit to search out articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising house on their websites. See additionally ‘article PR’.
backlink
A text link to your website from another website. See also ‘link’.
copy
The words used on your website.
copywriter
A skilled author who makes a speciality of the writing of advertising copy (compelling, participating words promoting a specific product or service). See conjointly ‘SEO copywriter’ and ‘internet copywriter’.
crawl
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their means from page to page and web site to site by following text links. To a spider, a text link is sort of a door.
domain name
The virtual address of your web site (normally in the form www.yourbusinessname.com). This can be what people can sort when they wish to go to your site. It is also what you’ll use as the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, useful articles and offer you full credit as author, as well as a link to your website.
Flash
A technology used to make animated internet pages (and page parts).
free reprint article
An editorial written by you and created freely obtainable to other webmasters to publish on their websites. See conjointly ‘article PR’.
The search engine with the greatest coverage of the World Wide Internet, and which is accountable for most search engine-referred traffic. Of roughly 11.five billion pages on the World Wide Internet, it’s estimated that Google has indexed around 8.8 billion. This can be one reason why it takes so long to extend your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a web site’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you’ll be able to view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes half of your browser toolbar. It’s most useful options are it’s PageRank display (that allows you to read the PR of any web site you visit) and it’s AutoFill operate (once you’re filling out an online kind, you’ll click AutoFill, and it enters all the standard information automatically, as well as Name, Address, Nada code/Postcode, Phone Variety, Email Address, Business Name, Credit Card Range (password protected), etc.) Once you’ve downloaded and put in the toolbar, you will want to line up how you’d like it to look and work by clicking Choices (setup is terribly easy). NOTE: Google does record some data (largely concerning sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to make abundant of the information on the World Wide Web. Internet browsers scan the HTML code and show the page that code describes.
Net
An interconnected network of computers around the world.
JavaScript
A programming language used to form dynamic web site pages (e.g. interactivity).
keyword
A word which your customers look for and that you use frequently on your website in order to be relevant to those searches. This use called targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very troublesome to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the full wordcount of the page. Thus if your page has two hundred words, and your keyword phrase appears ten times, its density is five%.
keyword phrase
A phrase that your customers hunt for and which you utilize frequently on your web site so as to be relevant to those searches.
link
A word or image on a internet page that the reader can click to go to another page. There are normally visual cues to indicate to the reader {that the} word or image may be a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page a pair of, page a pair of connects to page three, page 3 connects to page 4, and therefore on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather data about it, thus it’s a sensible plan to permit them traverse your entire website via text links. (See ‘Link methods’ on p.21. for more information.)
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link popularity
The quantity of links to your website. Link popularity is the one most significant factor during a high search engine ranking. Webmasters use a range of strategies to extend their web site’s link popularity together with article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The half of a text link that’s visible to the reader. When generating links to your own website, they are simplest (in terms of ranking) if they include your keyword.
meta tag
A brief note inside the header of the HTML of your net page which describes some side of that page. These meta tags are scan by the search engines and used to help assess the relevance of a site to a explicit search.
natural search results
The ‘real’ search results. The results that most users are trying for and that take up most of the window. For many searches, the search engine displays an extended list of links to sites with content which is connected to the word you searched for. These results are ranked in line with how relevant and important they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position in the search results that display when someone searches for a particular word at a pursuit engine.
reciprocal link
A mutual agreement between 2 webmasters to exchange links (i.e. they each add a link to the other’s web site on their own web site). Most search engines (certainly Google) are subtle enough to detect reciprocal linking and that they don’t read it terribly favorably as a result of it’s clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file which is employed to inform the search engine spider that pages on a web site ought to not be indexed. This file sits in your website’s root directory on the net server. (Alternatively, you can do a similar issue by putting tags within the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.)
Sandbox
Several SEO specialists believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a amount whereas it determines whether or not your website may be a real, credible, future site. It will this to discourage the creation of SPAM websites (sites which serve no useful purpose alternative than to spice up the ranking of some other site). Likewise, if Google detects a outbreak (i.e. many lots or thousands) in the number of links back to your web site, it could sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your website altogether).
SEO
Search Engine Optimization. The art of making your website relevant and necessary therefore that it ranks high within the search results for a explicit word.
SEO copywriter
A ‘copywriter’ who is not solely proficient at web copy, but also experienced in writing copy which is optimized for search engines (and can therefore help you achieve a better search engine ranking for your web site).
search engine
A probe engine is an on-line tool which permits you to go looking for websites that contain a specific word or phrase. The foremost well-known search engines are Google, Yahoo, and MSN.
web site map
A single page that contains a list of text links to each page in the site (and each page contains a text link back to the positioning map). Suppose of your website map as being at the middle of a spider-web.
SPAM
Typically refers to unwanted and unrequested email sent en-masse to personal email addresses. Additionally used to visit websites which appear high in search results without having any helpful content. The creators of those sites set them up merely to money in on their high ranking by selling advertising space, links to alternative sites, or by linking to other sites of their own and thereby increasing the ranking of these sites. The search engines are changing into increasingly sophisticated, and already have terribly efficient ways in which to detect SPAM websites and penalize them.
spider
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to web site by following text links.
Sponsored Links
Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is often how the search engines create their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look the same as the natural search results, however are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when somebody clicks on their ad).
submit
You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ can crawl your site. You can additionally submit articles to ‘article submission sites’ so as to have them printed on the Internet.
text link
A word on a web page that the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.
URL
Uniform Resource Locator. The address of a explicit page printed on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.
internet copy
See ‘copy’.
internet copywriter
A ‘copywriter’ who understands the unique needs of writing for an online medium.
webmaster
A person accountable for the management of a specific website.
wordcount
The quantity of words on a specific internet page.
World Wide Internet (WWW)
The vast array of documents revealed on the Internet. It’s estimated {that the} World Wide Web currently consists of approximately 11.5 billion pages.
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